Production: boxquadrat
Event Photography: Philipp Schulz
Casevideo: Lauren Klocker


August 2022


As colorful as summer 2022: essie uses the hot and colorful days to present the trendiest summer colors under the motto #LiveYourColor! The brand celebrates together with the essie community four iconic shades: “bikini so teeny” – a trendy pastel blue, “cute as a button” – a bright pink, “bahama mama” – the color of the warm summer night, “willow in the wind” – a beautiful green, the hit of the season.

So much creativity and color is worth celebrating – and there’s no better place for such an occasion than the hip Luv Beachclub at Schönbrunnerbad in Vienna. Together with the content and creativity unit [m]STUDIO and the media agency Wavemaker, essie is hosting a summer festival of colors there for the essie community.

Love for detail

Refreshing drinks, delicious snacks and summer atmosphere!
These were the three ingredients that made this year’s essie community event a highlight.
Philipp Schulz accompanied the event at the LUV Beachclub of the Schönbrunnerbad and captured the good mood photographically.
For the submissions to various awards, a case video was created in which, in addition to the atmosphere and the design highlights, the facts about the event were staged.