Coca-Cola HBC


Product photography


October 2020

After mineral water, energy drinks and plant-based beverages, Coca-Cola HBC Austria now wants to expand its product portfolio with spirits. To this end, the beverage supplier is partnering with the Ukrainian vodka producer Nemiroff, the Irish craft distillery Glendalough, and the traditional Italian company Lucano.
For the presentation of the new portfolio, the representatives of the companies were guests in the boxquadrat photo studio to take pictures of their products and the drinks made by bartender Georg Schöpf. Also present was the Austrian spice manufacturer Kotányi, which contributed both visual and taste refinement with its products.
In the one-day shoot, nearly 50 cocktails, long drinks, shots and more were photographed. From these photos we created clippings, both for use with white and dark backgrounds. The images are used online and in manufacturers’ product catalogs.