MERKUR Insurance – GV

Social Media Ad Campaign

MERKUR Insurance is the second largest and oldest insurance company in Austria. The focus of its range of services is on all areas of insurance relating to human well-being, with the aim of providing a meaningful supplement to the state health-care system. These include health insurance, accident insurance and life insurance.

With May 2022, Merkur Insurance launches a new social media advertising campaign to acquire new customers with the target group ranging from young adults to adults with children. For customer acquisition via social media, short lead add videos were produced that explain the various insurance fields of MERKUR Versicherung and their benefits. For each topic area, one video with pre-produced video material and one motion graphics video with text animations were created.